A training academy built on eight core principles centred on a one-on-one approach to grooming

Academy Eight One One believes in better; our world revolves around behaving responsibly, exceeding expectations, and unlocking opportunities. We've redefined dog grooming and rocket-launched the standards by which it's taught. By embodying, teaching and upholding these standards, we will raise animal welfare, education, and future prospects to new heights.

Elevate Your Orbit.

The Eight Principles.

Welfare

How to care for the complete animal, ensuring their physical and mental health is at the centre of your service.

How to tap into and make the most of the life-long business and social support offered by Academy Eight One One and its members.

Connection

Behaviour

How to interpret a dog's behaviour to help shape your approach. Utilising this to ensure we're always treating our customers in a manner that will yield a positive experience.

Nutrition

Grooming

How a dog's nutrition affects its coat, skin, nails, teeth, behaviour, and general overall health, and how to optimise this.

How to cut, wash, and style hair, trim nails, and clean teeth to the highest standard whilst ensuring the dog's emotional wellbeing comes first.

Business

An insight into marketing, structure of your day, client management and retention. Everything you need to excel within a boutique grooming environment.

Accreditation

We selected iPet as we believe this is the most comprehensive and up to date qualification available. They focus on practical ability over written assessments, and provide access to very user friendly online portal for all theory work.

Association

Our world revolves around behaving responsibly, exceeding expectations, and unlocking opportunities. People are at the heart of this, and we are focused on building a network of like-minded individuals, to have a positive impact on the industry for our furry friends.

Our Courses.

An Owners Guide to Doggy Welfare

A brief course designed for pet owners who want to brush up on their knowledge about how to care for their dogs.

  • Designed for owners that want a crash course in caring for their dog. You will spend a morning or afternoon gaining health and safety training tailored to your dogs breed, as well as learning how to maintain their coat, cut their nails and provide them with an interim tidy.

  • 3.5 hours

  • £99

Introduction to Professional Grooming

A course for those who want a taste of what a career as a dog groomer can offer, or simply want to take their understanding of welfare-centred grooming to the next level.

  • Intended for those who are considering dog grooming as a professional career or simply wish to learn more to care for their own dog. Perfect for learning how to maintain a specific breed of dog or experiencing day-to-day activities in a dog grooming salon. You’ll receive training on a broad range of services.

  • Three days.

  • £599

    If you decide to continue on to Zero to Hero, this cost will be deducted from the final cost.

Zero to Hero - Fully Qualified Professional

Our all-inclusive course that takes you from novice to professional dog groomer. You will complete the course with a level 3 diploma.

  • This is an all inclusive course to educate and prepare you to provide industry leading services as a pet stylist. This is aimed at those who wish to pursue a career in dog grooming and will include the following modules:

    • Dog behaviouralism and how to work with your clients safely

    • Professional pet first aid qualification

    • How to build and run a successful business

    • Styling to breed standard or owner’s requirements

    • Clipping, scissoring and hand stripping

    • Ear, nail and teeth maintenance

    • Health and safety in the salon

    Those who complete tis course will graduate with an Academy Eight One One qualification a well as a Level 3 Ofqual regulated iPet qualification in Dog Grooming and Salon Mangement.

  • 28 Days (delivered in one block or over a period of weeks/months according to your circumstances and availability).

  • £4,999

    Please note that finance options are available upon enquiry.

We’re reinventing the concept of a ‘grooming academy’. We don’t think the current standard puts animal welfare at the heart. Instead, it focuses on profit and throughput rather than delivering a quality service that is calm and enjoyable for pets.

And, we want to take it one step further. Our courses go beyond high-quality grooming, teaching you how to set up and successfully run your own grooming salon. Our courses set you up for life.

— Georgia Amos, Head of Training & Assessment

 FAQs

  • Yes! We give all students the option of paying in thee equal instalments free of charge. We also offer a six month payment plan, but this will incur an additional fee of £500.

  • Everyone has their own individual circumstances. Our courses are based on hours and not days, therefore they an be delivered in one block or over a period of weeks/months according to your availability.

  • All of our courses are completed at our flagship salon, The Paw Shed. This way you will be surrounded by professional groomers, but also have access to an isolated studio where a lot of the one on one teaching will take place. We like this set up as it offers a real-life grooming experience, whilst retaining a quite space for better focus and learning.

  • One of the key differences at AEOO is the quality of and quantity of practical experience. We prefer to teach in small groups and never exceed 3 students at any one time. This means that you have much great access to your tutor, more opportunities to practice on different breeds, and gives us the ability to bespoke each course to your way of learning.

  • We have partnered with iPet to deliver their Level 3 Diploma in Dog Grooming and Salon Management. This is an Ofqual regulated qualification and the equivalent to City & Guilds or OCN.

    We selected iPet as we believe this is the most comprehensive and up to date qualification available. They focus on practical ability over written assessments, and provide access to very user friendly online portal for all theory work.

    The qualification is designed for students who wish to gain the skills and knowledge to prepare, style and finish a range of dog breeds, understand health and safety in a dog grooming salon, practice business management and gain skills in canine emergency first aid. The qualification consists of both practical and theory work.